Work of Art the Next Great Artist Bed Episode
THIS Twelvemonth we watched even more television at work, normally in the form of YouTube clips—if we weren't streaming unabridged episodes on Netflix, Hulu, or sites operated by the networks themselves. Such moments of pseudosabotage of the traditional working solar day now merge seamlessly with that other engine of post-Fordist productivity: gossip. "Did yous see Tina Fey's 'Credibility Husband' sketch on SNL last night? Here, spotter!" Or, "Did you hear Jeffrey Deitch got trampled at his ain opening? Check information technology out!" TV is a weaker, less full-bodied, and at the same fourth dimension more dispersed and omnipresent signal than it was back in 1983, when Mike Kelley fabricated a performance video based on memories of his grade school classmates' gossip nearly a Helm Kangaroo grapheme the kids were all obsessed with. Kelley never actually saw whatever of the Banana Man episodes, only experienced them vicariously as schoolhouse-bus hearsay. Decades after, the feelings of social exclusion that came with the experience of always missing the Banana Human inspired his ain "remake." These days, it'due south impossible to "miss" a show. TV flows every bit easily and constantly every bit any other information, and this yr it became obvious that Goggle box no longer has a specific room or time slot—it's whenever we want information technology, on our desks, in our pockets, or in bed, where sex can be endlessly deferred with back-to-dorsum episodes of True Blood, Mad Men, or Breaking Bad. Like the working mean solar day, the boundaries and the notion of the "channel" have been overflowed. We don't just watch Television, nosotros ship and receive it, get together and organize it on our personal impact screens, meanwhile interacting with sites to produce, wittingly or not, the consumer feedback that helps broadcasters determine a flavour'due south programming (if Goggle box yet fifty-fifty thinks in terms of seasons).
Present television networking includes the cyber-networking whereby viewer behavior becomes instantly productive of televisual information. "Video on demand" and "instant viewing" are also a kind of voting or data production, and Television becomes a about-instantaneous loop between producer and consumer, fulfilling Marshall McLuhan's prophecy of a "cool," tactile, and participatory medium that involves us in the "depth" of its very process. As McLuhan said, the real content of a medium is not the programming information technology delivers, non what'due south "on" Television set; it's us, the viewers who use it. One time we surpass a sure threshold of participation, however, we brainstorm to wonder if TV is withal TV, or if it hasn't mutated into some other, hybrid medium with enhanced powers to organize life. Abandoning its specificity and its channels, in other words, TV amend adapts itself to the "constant partial attending" of today's info user.
The yr'southward well-nigh fascinating Idiot box epitome by far was the "live feed" of the BP oil spill. Throughout the summer, as Deepwater Horizon leaked xc-5 thousand barrels per day into the Gulf of United mexican states, BP's own ROV (remotely operated vehicle) cameras transmitted real-time deep-sea surveillance of the worst ecology disaster in U.s.a. history, and anyone could sentinel via a BP-hosted link on the Internet. Shots of oil-smeared birds could never involve us in catastrophe like this. With the alive feed, information had finally found its own, perfect image: an apocalyptic money shot, a megabudget vision of flow equally such, just muck on the movement, wasting everything. This was Tv set beyond TV, in all its scatological fluidity, involving and absenting us at the aforementioned time, outflowing the talking heads that tried to speak on its behalf—Obama's, FEMA spokespeople's, consecutive BP CEOs', and all the ruined local fishermen's. No expression of human sentiment, no voice of reason or heartfelt apology, could e'er make (or stop) such Idiot box from the heart of the globe. And as BP was losing public conviction and trust, it was at the same time gaining viewers, producing them, really, every bit extensions of the company's cool ROV cams.
This twelvemonth also marked the Obama assistants's loss of control of the national debate and the rise of the Tea Party equally an irrational, Idiot box-mediated force (or Goggle box Party). Fox'southward Glenn Beck and other cable showmen outcooled the president by producing Boob tube that tapped populist dread (of economical collapse, of immigrants, of communism, etc.) while flooding the networks and blogs with dizzying levels of gossip. Brook went so far as to summon his white zombie viewership to the National Mall on the ceremony of Martin Luther King'south "I Take a Dream" speech, cynically equating televisual participation with civil rights–era activism. His Washington rally (which, simply before the midterm elections, was parodied by Jon Stewart and Stephen Colbert's "Rally to Restore Sanity and/or Fright") was also a sort of TV beyond TV, a diabolical form of street theater that released telly from its normal channel while, paradoxically, giving body to the populist longing for containment. Bringing America a bulletin without a message, mixing fear and menses, Beck made himself an extension of what is darkest and nearly irrational in mediation, setting the terms of the fence from the point where debate becomes impossible.
The about talked-nigh Idiot box personality of the year was probably Snooki of MTV's Bailiwick of jersey Shore. She'south a cuter, more huggable blazon of oil spill, with her spray tan, her plume of hair, and her bubbly, alcohol-fueled churr. On reality Tv shows like this, gossip is the driving forcefulness, intensified by the participants' enclosure within a single firm with nothing to practise but political party, brand out, and talk nearly it. Nothing really happened beyond the nonstop leaking of personal information, and nosotros followed the show as a sort of embodied Twitter feed. In one episode, Snooki was in a cybercafé composing a letter that would incriminate Ronnie for adulterous on Sammi, and it was strange to witness her writing, carefully weighing her words before press them out. The guys' pumped, shirtless gym bodies were e'er draped with slender microphone wires, suggesting another type of thong, or surveillance lingerie. Meanwhile, in Texas, the artist Chivas Clem produced a series of "Jersey Shore" paintings using spray-on tanning fluid instead of paint, and framing such telesexual details as the Situation's abs, JWoww's bosom, and of course Snooki's "pouf."
Artists frequently interpret and appropriate Television receiver, and Goggle box took its revenge this yr with Bravo's Work of Art: The Next Great Creative person, a reality testify that chronicled the passage of a few young people through a cursory series of artistic challenges judged by professional critics and dealers. The show has already been widely discussed and blogged well-nigh in fine art-world circuits, and those debates near the testify'southward merits and crimes seemed to bear witness that an fine art-world nerve had been touched by TV. Piece of work of Fine art demonstrated McLuhan's merits that the low-definition still participatory medium of Tv set works all-time when it involves us in a process. But what disturbed us was the fact that when their artistic powers are translated to TV, artists are really no different than housewives, adjacent top models, survivors, or Snooki. The "all-time" artists were the ones with the fewest psychological or aesthetic problems near being exposed and broadcast, non only as artists but equally people. Finalists survived by going with the flow, freely giving themselves (and their art) over to the judges, the cameras, and the terrorizing logic of the programme. (Jerry, you didn't seem to realize that televised art criticism is simply more Snooki-speak, but your New York magazine reports from inside the program were proficient media gossip.)
Another noteworthy cantankerous-wiring of art and Goggle box in 2010 was actor James Franco's attempt to elaborate a conceptual practice around the apply of his own Television presence and persona. First, he got himself hired to play the insane artist "Franco" on the soap opera Full general Hospital (besides organizing an appearance on the show by performance artist Kalup Linzy, whose work often quotes and deconstructs the lather genre). Then in June, the Museum of Contemporary Fine art, Los Angeles allowed GH to tape an episode at the institution as part of Franco's exhibition "Lather at MoCA." The actor's suave moves between the Goggle box studio and the museum did not exactly produce a feeling of transgression or vertigo, yet. Warhol on Love Gunkhole was one thing, but all Franco actually demonstrated is that becoming an creative person isn't and then difficult, even an actor can do information technology, and that everything is already a lot similar Television receiver, even art, even TV. It would have been much stranger to meet him show up on Work of Art than in a museum at this bespeak, because, like Andy Kaufman and Crispin Glover earlier him, it'southward Franco'due south conceptual moves equally an thespian that are about interesting.
Now there's a new advertizing for a production called Apple Goggle box. It shows a sleek puck of black plastic cupped in the palm of a human hand. Imprinted with the Apple logo, this object is mysteriously minimal and opaque. What is it? Not an antenna and not a screen. A better-looking converter box? It's an epitome of TV as a bar of designer soap, a magic stone, or a lump of coal that nosotros touch and that endows its user with libation, fifty-fifty more than abstracting powers of fluidity and extension: iCoal.
John Kelsey is a contributing editor of Artforum.
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Source: https://www.artforum.com/print/201010/-26864
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